Q1 highlights
- Reels max length raised to 3 minutes on Instagram for eligible accounts.
- Trial Reels rolled out globally — post a reel only to non-followers to test ideas.
- Broadcast Channels got polls, voice notes, and link previews.
Q2 highlights
- Facebook Reels Play bonus expanded to more countries.
- AI-generated content labels are now mandatory for synthetic media.
- Edits — Meta's CapCut competitor — launched on iOS and Android.
What it means for free growth
Every update points the same direction: short video + community tools win. The free boost services that focus on reels views and post likes are the highest-leverage way to ride those updates without paying for ads.