The HSC formula
- Hook — first line stops the scroll.
- Story — 1–3 short lines of context.
- CTA — one clear ask (save, share, comment, follow).
Examples
- Hook: "I grew from 0 to 10K followers in 90 days — here's the only thing that mattered."
- Story: "Posted 3 reels a week. Used 6 hashtags. Topped up early views with a free boost."
- CTA: "Save this so you don't lose it."
Mistakes
- Writing essays no one reads
- Burying the CTA at the bottom
- Asking for 3 things at once